Webcast

Auto Industry Briefing: Are car buyers starting to think differently about American brands?

Consumer opinion research study finds Ford & Chevy rated higher than Japanese counterparts. Online product reviews from leading sites indicate car buyers are thinking differently about American brands.

New Study Shows Ford, Chevy Rated Higher by Consumers

With the spotlight on the automotive industry and the availability of hundreds of thousands of online product reviews, Biz360 conducted a groundbreaking study by analyzing consumer opinions on leading review sites to gauge public perceptions. We used our Opinion Insights measurement research system to analyze consumer feedback on the most popular mid-size automotive brands. The results are now in and we invite you to join Biz360 CEO Brad Brodigan for this webcast where he'll share them:

How do top non-luxury automotive brands rank among online consumers?
Which attributes are driving consumer automobile advocacy right now?
Which brands are getting the most positive and negative feedback?

In today's Web 2.0 world, consumers share information online that directly influences the behavior of others. The study demonstrates how breakthrough technology can analyze opinions from thousands of review websites and provide you with real-time, cost-effective consumer research.

Brad Brodigan will also review how the explosion of online reviews can benefit you directly:

How do customers rate my brand, models and features against those of my competitors?
Which features are a sure bet to highlight in my marketing communications messages?
Which auto review sites influence my customers the most?
What do I need to change in my models and features to increase sales?

More information on the analysis

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