Market360.
Delivering actionable
insights to make your
business better
The Market360 platform supports four core elements: content, metrics, tone analysis,
and dashboards/reporting.
These elements
are combined in
various ways and
applied to different
data sets depending
on the product,
company and category.
Designed by professionals
with extensive
experience building
business intelligence
solutions, the
platform technology
automates and delivers
the insights decision
makers need to
quickly take action
in fast changing
markets. It works
at four levels
to:
- Aggregate
content from global
print, broadcast,
online
news, social
media and customer
opinion
sources
- Generate real-time metrics from that content
- Filter and consolidate those metrics, which enables drill-down trend analysis
- Capture the results of that analysis via reports
Learn more about the Market360 platform:
The Market360 platform offers what manual analysis methods or content-only services simply can't:
- We filter content from every angle to produce analytics that tell the story.
- We monitor and measure sentiment and tonality, impact and reach of product opinions and news media coverage for insights you can really use.
- We deliver high-impact strategic consulting services, tailored to your industry and your goals.
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Market360 Content
From Business Journals to Blogs, We've Got You Covered
Biz360 delivers the largest network of global content partners across print, online and broadcast sources. With access to over 70,000 sources of global content, we can ensure you'll get the most complete, timely and relevant view of your company.
Electronic Print
Premium online database services provide full-text access to important print publications.
- LexisNexis
- Wisers
- AsiaPulse
Paper Print
Custom clipping services provide access to print publications not commercially available in electronic form.
- BurrellesLuce
- MediaBanc
- Reporte Informativo
Broadcast
Our broadcast content partners go the extra mile to deliver more coverage from more markets and offer cleaner data with optional ad removal.
Online
Professional Media
Market360 and its online content partners provide real-time coverage of up to 10,000 unique news, market research, trade and government Web sites around the world.
Consumer Generated Media
Market360 BlogView partners with specialty content search engines to track millions
of active blogs and separate legitimate postings from splogs—the
blog equivalent of spam.
Our cutting-edge technology translates your content into sophisticated market
intelligence.
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Metrics
Reach delivers the impression count (total estimated audience) for each article based on standard available circulation, readership and audience figures. We update the numbers twice a year with information from our reach data providers.
MediaSignal™ provides a more accurate measurement of reach. It adjusts the impression count for each article by how prominently the subject you're tracking is featured. Prominence is determined by whether or not the subject is mentioned in the headline or the first paragraph and by how densely it is mentioned throughout the article. The result is a much clearer picture of how you stack up against the competition and what impact issues and trends are having.
Ad Equivalency is the dollar value of editorial coverage measured as an equivalent amount of purchased advertising space. It is calculated using each publication's advertising rate, circulation/readership and volume of coverage (measured by the number of words in the article divided by the publication type page size). We update the circulation and ad rates twice a year. Like other metrics within Market360.
Coverage refers to the number of individual articles that appear within a given timeframe for a subject (e.g. company, product or trend). You can filter any report by media type or publication list to view a custom set of coverage.
Feature is a designation for articles that are mostly about a particular subject. An article must be at least 400 words and your company name must be in the headline, the first paragraph and throughout the body of the text.
Marketspace is the media universe as you define it for your company and industry competitors.
If a report says
"marketspace,"
it means all the
coverage (news,
press releases,
online, print)
for all of the
subjects in your
marketspace with
no filters applied.
Segment is a marketspace with any filters that you may apply
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Tone Analysis
Point-of-View Sentiment® (POVS) automatically rates the tone of coverage about subjects you are tracking. POVS uses a combination of natural language processing and machine learning to capture your perspective and applies it consistently across your entire content set. For every article in your account, POVS looks at the context of the mention and provides a separate tone rating for each subject you are tracking. POVS learns from examples and uses your point of view on what makes the coverage positive, negative or neutral.
Tone is the aggregated sentiment rating assigned by the POVS engine to a set of articles. Every article coming in to a Market360 account is given a sentiment rating of negative, neutral or positive for each competitor. These ratings are aggregated for a set of articles into the tone measurement. Tone is displayed as Very Positive, Positive, Neutral, Negative, Very Negative and Divided.
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Dashboards & Reporting
Biz360 continuously updates its analytics to ensure your information is always in synch with the market. Biz360 dashboard and reporting makes it easy to:
- Create custom dashboards for the most relevant market view
- Drill down in any report for more information
- Produce up-to-date charts and graphs on-demand
- Measure tone across all the content in your account
- Use topic, message and issue analysis to drive more strategic communications
- Get up and running from day one with standard dashboard, publication list and topics packages
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Technology - Insight That Goes Beyond Metrics
Biz360's analytic infrastructure was created to solve the problem of vast amounts of
unstructured
information in
the marketplace
with little to
no intelligence
to guide companies
in improving
their market
position. Before
Biz360, companies
relied on manually
collected
research or simply
a "gut
check" to measure their marketing
performance, analyze
competitor positioning,
evaluate corporate reputations, identify
trend cycles or
monitor message
proliferation throughout the market. By
aggregating global
content, including
print, broadcast
and online news as well as
blogs and stock
message boards,
and applying text
analytics to distill a crucial understanding
of each document,
Market360 delivers
performance metrics that help companies
quickly grasp the
important perceptions
and changes in
their continuously
fluctuating markets.
Designed
by professionals
with extensive
experience building
business intelligence
and analytics
solutions, our
technology
automates and
delivers the insight
decision
makers need to
quickly take
action on market
dynamics.
Analysis and
reporting functions
include:
- Natural-language processing
- Point-of-View Sentiment™, the industry's only patented technology to measure tone
- Auto Discovery™ automatically surfaces the most frequently appearing topics and subjects associated with each company and product in your market
- Impact metrics (MediaSignal™, reach, Features)
- Fully customizable business metrics and analysis
- Delivery by Web, email, customized reporting or standard export formats
- Top Stories roll-up by impact
- Messages and issues measurement
- Spokespeople tracking
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