Biz360
Standardizes on Nielsen//NetRatings
Metrics to Create
Standard Measurement
Metric for Marketing
Executives across
All Marketing Disciplines
Combined Offering Aggregates, Analyzes and Measures Corporate Reputation across
the Broadest Array
of Print, Online and
Broadcast Sources
SAN MATEO, Calif. — January 29, 2008 — Biz360® Inc. today announced that it has extended the capabilities of Market360®, the
industry's first
and most comprehensive
market intelligence
application, to
include
Nielsen//NetRatings
global Internet
audience reach metrics.
With
the addition of
Nielsen//NetRatings
online reach metrics,
Biz360's leading
metric, MediaSignal™,
creates
the first standard
measurement for the
complete currency
of unpaid media. This
is the first offering
to match the level
of quantitative detail
currently available
to marketing executives
when assessing the
impact of their advertising
efforts.
As a result of this offering, marketing executives will now have a standard way
to measure the impact
of their efforts across
advertising, marketing
and communications.
As a result they can
more accurately demonstrate
how communications
efforts contribute
to increasing market
share, protecting
and enhancing corporate
reputation and brands
and establishing market
leadership.
"While
advertising has been
providing highly quantifiable
audience data for
years, non-advertising
communications efforts
have largely failed
to provide objective
measurement of their
activities," said
Frank Sammann, CEO
of Biz360. "The addition
of data from Nielsen//NetRatings
makes Biz360 the only
provider of market
intelligence solutions
with the ability to
provide a standardized
and quantifiable metric
and to offer in-depth
ROI analysis of the
impact of communications
efforts across all
forms of media - print,
broadcast and online."
Market
Intelligence is rapidly
emerging as a powerful
and integral component
of marketing performance
measurement. The ability
to conduct strategic
market intelligence
reliably, continuously,
and interactively
across all unpaid
media was extremely
complex and time-consuming;
and to do so in real-time
across a vast amount
of unstructured information
was all but impossible.
The major obstacle
for marketing professionals
has been the absence
of a single-platform
information collection
and analysis solution
with standard measurement
metrics that can provide
the essential critical
mass for conducting
sweeping and ongoing
market intelligence.
"Today's
announcement strengthens
Nielsen//NetRatings'
position as the industry
standard for online
measurement," said
Michael Saxon, vice
president of Media
Products, NetRatings.
"Nielsen//NetRatings'
metrics are extended
from the interactive
world to unpaid media,
allowing marketing
executives to integrate
their advertising
and public relations
measurement efforts
through Biz360."
Nielsen//NetRatings
is the global standard
for Internet audience
measurement and analysis,
covering 70 percent
of the world's Internet
usage. With the addition
of Nielsen//NetRatings
Internet audience
reach metrics, Biz360's
MediaSignal, a weighted
reach (impressions)
metric that combines
the prominence of
the mention with the
circulation data of
the publication, is
now the first to provide
marketing and communications
with real-time objective,
standardized and quantifiable
metrics that include
print, broadcast and
online media to measure
and improve marketing
programs. Biz360's
analyzed content includes:
- 10,000 online properties @ average of 30,000 documents per property
- 24 partner feeds covering 50,000+ outlets in broadcast and print
- 500,000 news articles per day in 47 different languages
- A fully indexed 250 million news article archive
By
incorporating Biz360's
Market Intelligence
into marketing performance
measurement efforts,
marketing and communications
executives can now:
- Measure the impact of fluctuating market perceptions
- Quantify, benchmark and improve corporate reputation
- Expose competitor positioning and weaknesses
- Leverage emerging trends for leadership and revenue opportunities
Bring accountability
to public relations
and other influencer
management programs
with automated performance
metrics
About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
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