Marketers Can Now Cost-Effectively Mine Millions of Consumer Opinions on The Web

Free webinar shows how marketers can learn what consumers really think about brand preferences, product features — and apply these findings to make key business decisions

SAN MATEO, Calif. — November 7, 2008 — In today's Web 2.0 world, consumers share information online that directly influences the purchasing behavior of others. The explosion of product reviews on the Web has produced critical information that marketers can use to uncover the truth about brand preferences, product features, emerging trends, price elasticity, competitive vulnerabilities, and more. The challenge faced by most marketers is cost-effectively analyzing and measuring this information to deliver insights they can apply to their businesses.

Biz360® Inc., the leading provider of market and media intelligence solutions, is hosting a no-charge webinar on Wednesday, November 12 to demonstrate to marketers and research professionals how they can effectively use online consumer review data to achieve actionable results in a range of business areas.

Webinar sign-up: www.biz360.com/webinar
Date: Wednesday, November 12, 2008
Time: 2pm ET (1pm CT, 11am PT)
Duration: 45 minutes plus Q&A

CMO Tony Priore will discuss how to apply a breakthrough online monitoring and measurement solution designed specifically for product and marketing decision makers. He will show how marketers can get answers to the following questions and more:

• How do customers rate my product against alternate, competing products?
• What do they like and dislike about specific features and attributes?
• Which online review site influences my customers the most?
• What do I need to change in my product to address issues and increase sales?
• How can I lower the cost of my marketing research investment while increasing value?

About Biz360's Opinion Insights

Opinion Insights captures and analyzes consumer opinion information from thousands of shopping, consumer product and expert review websites, and summarizes this information into ongoing intelligence at an individual product level. By providing continuous, real-time understanding of how consumers rate branded products and services—down to model, SKU, attribute and feature level—Biz360's Opinion Insights service offers marketers a cost-effective, census-based approach that complements (and, in some cases, replaces), costly traditional market research techniques.

About Biz360

Biz360 delivers media and market intelligence solutions to Global 2000 business decision makers, providing them with a 360-degree view of their marketplace. The company gathers and analyzes a vast amount of traditional and social media about an organization, its brands, its competitors and its products to deliver real-time insights that help its clients shape market perception, respond to competitive threats, evaluate trends and issues and improve the return on their marketing investments. Biz360's clients include AAA, Aetna, AstraZeneca and Sun Microsystems. Biz360 can be reached at 866.424.9360 or www.biz360.com.

Links:
Biz360 home page
Opinion Insights home page

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