First-of-Kind
Service Combines Technology
and Consulting to
Help Executives Manage
Global Reputations
and Brands
Biz360 Launches Next Generation Application and Professional Services to Analyze
Impact of Companies,
Products and Key Issues
in the Media
SAN MATEO, Calif. — June 21, 2004 — Biz360® Inc., the industry leader in global reputation and brand analysis, today announced
the availability of
the next generation
of its award-winning
market intelligence
application, Market360®,
as well as consulting
services to help corporate
communications and
marketing executives
use active market
intelligence to protect
and enhance reputations,
strengthen brands,
leverage market trends
and manage crises.
Market360's technology platform and user interface now integrate more seamlessly
with the corporate
communications
workflow, making it
easier for
users to deliver
valuable analytics
to senior
management, and
include best practices
on
how to use the
analysis to make faster,
better
business decisions.
Market360 also
includes new market-leading
metrics and reports,
such as MediaSignal™
and Outreach Opportunities,
which help executives
determine the impact
of their company
in the media and take
action to improve
their market position.
Executives can
export
this data for comparisons
with other corporate
data, such as sales
figures, market
share and stock price,
to
demonstrate the
impact of communications
on the company.
"Public
trust in NetSuite,
as a company and a
brand, is a vital
corporate asset that
drives sales and revenue,"
said Zach Nelson,
chief executive officer
of NetSuite. "Biz360's
active market intelligence
helps us protect and
enhance this corporate
asset. We look forward
to further enhancing
NetSuite's positive
reputation and strong
brands with the next
generation of Market360
application services."
Professional
Services
The
industry's focus on
communications
measurement in
2003 led to the
rapid adoption
of advanced measurement
practices. In
today's competitive
communications
environment,
companies cannot compete
effectively without
measurement
and active market
intelligence.
Firms
that stay ahead
of the curve
combine Biz360's active
market
intelligence,
as
the industry
standard for measuring
communications
performance,
and insight
from Biz360's
network of leading-edge
PR agencies and
media
consultants,
including CARMA International
and StrategyOne.
Today,
Biz360 announces its
new professional services
group, called Media
Analytic Services,
that will work with
Biz360 partners to
provide corporate
communications and
marketing teams with
research and advisory
services for setting
program goals, establishing
benchmarks and leveraging
market intelligence
from Market360 to
support business objectives.
Components of the
service include research
and advisory consulting,
periodic on-site reporting
of research and results
and customized reports,
such as Market360
Qualitative Reports
powered by CARMA International.
"Biz360
is dedicated to
creating the world-class
application
services that communications
and marketing teams
need to manage
global reputation
and brands,"
said Bud Michael,
president and chief
executive officer.
"Our customers
have asked for more
than
technology, they
want an application
with
professional services
designed specifically
with their needs
and workflows in mind.
The next generation
of Market360 has
customer-driven
enhancements and
flexible services
to help them
deliver focused,
high-impact results."
For
more information,
please contact
us at (866) 424-9360
or visit our
Web site
at www.biz360.com/products.html.
About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
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