Biz360
Hires Interactive
Marketing Veteran
Tony Priore as Chief
Marketing Officer
SAN MATEO, Calif. — February 12, 2007 — Biz360® Inc., the leading provider of
market intelligence
solutions, today announced
the appointment of
Tony Priore as chief
marketing officer
(CMO). Mr. Priore
will be responsible
for all marketing,
public relations and
product development
planning and will
be instrumental in
expanding the company's
product portfolio
to deliver long-term
client value. His
ability to identify
and deliver on market
demands has led to
significant increases
in organizational
value, including three
successful initial
public offerings (IPOs).
Mr. Priore is a recognized
thought leader in
the marketing industry
and co-authored the
first email marketing
textbook for marketing
professionals, Email
Marketing: Using Email
to Reach Your Target
Audience & Build Customer Relationships. He was named one of the top twenty Internet marketers
by Advertising Age
in 2000.
"The emergence of social media has turned the main stream media world on its head" said Mr. Priore. "The challenge for marketers today is how to listen and process relevant product
and brand messages
exchanged by consumers
on the Internet.
Biz360 makes sense
of this
noise to help marketers
align their product
development and
communications strategies
with their
business needs.
I believe the company's
track record of
innovation,
superior technology
and delivering
client value make it
well
poised to grow
and lead in this exciting
new marketing channel."
Mr. Priore
brings 25 years
of branding,
product development,
interactive
marketing and
public relations
experience with both
business-to-business
(B2B) and business-to-consumer
(B2C) companies
to
Biz360's management
team. He has
had
notable success
in several
industries, including
consumer-packaged
goods and services,
retail, financial
services, telecom
and marketing
and data services.
He was most recently
CMO at uBid.com
where
he assisted in
raising over
$50
million in
private capital
and the subsequent
public
offering in December
2005 (he also
provided the marketing
leadership
for Yesmail and
Peapod through
their successful
IPOs).
Prior
to uBid.com,
Mr. Priore was CMO
at
Rewards
Network, Inc.
(formerly iDine Rewards
Network),
a leading publicly
held loyalty
marketer, where he
guided
the company through
a
successful re-branding
and helped to
grow the business
to
over $300 million
annually.
He has also held
senior management
positions
at Experian Marketing
Services and
Leo Burnett, where
he
assisted
in building the
then newly formed
direct
marketing department
into a successful
industry competitor.
"Our
experience working
together has shown
me that Tony has an
exceptional gift for
understanding market
needs and crafting
solutions that result
in the success of
the client and the
company that employs
him," said Brad Brodigan, president and CEO of Biz360. "Tony's comprehensive understanding of the challenges marketers face at both large
companies and start-ups
will be essential
in the development
of product and
marketing strategies
to accelerate
the growth of our
company."
For
more information,
please contact
us at (866) 424-9360,
visit our Web
site at http://www.biz360.com/aboutus/cmo.html
or read Mr. Priore's
post on our MarketIQ
blog at http://marketiq.biz360.com/2007/02/marketing-for-the-future.
About Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers, providing them with a 360-degree view of their
marketplace. The company gathers and analyzes the vast amount
of traditional and social media about an organization, its brands,
its competitors and its products to deliver real-time insights
that help our clients shape market perception, respond to competitive
threats, evaluate trends and issues and improve the return on
their marketing investments.
Our clients include industry-leading, global
companies, such as AAA, Aetna, AstraZeneca and Sun Microsystems.
Biz360 can be reached at 866.424.9360 or www.biz360.com.
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