Biz360
Secures Six New Partners
to Extend Global Footprint
and Real-Time Broadcast
and Online Monitoring
Capabilities
Industry's Most Extensive Partner Network for Global Reputation and Brand Analysis
Services
LOS ANGELES, Calif. — June 7, 2004 — Biz360® IABC International Conference 2004 — Biz360®, the industry leader in global
reputation and brand
analysis, today announced
the addition of six
new content partners.
Biz360 offers the
most comprehensive
reputation and brand
monitoring, measurement
and analysis service
in the industry, with
16 content partners
representing four
world regions. The
new partnerships include
Asia Pulse, Press
Index, Reporte Informativo
and Wisers Information
for international
content; Critical
Mention for real-time
monitoring of national
and local broadcast
video; and Moreover
Technologies for real-time
monitoring of online
news. Biz360 also
today announced a
content alliance with
LexisNexis®, bringing
the total to seven
new relationships
— see press release
entitled "LexisNexis
and Biz360 Form Alliance
to Help Executives
Manage Corporate Reputation
and Build Brands."
Biz360's customers have access to integrated service options for global reputation
and brand analysis
that are unmatched
in the industry and
include:
- Aggregation of content services from around the world
- Real-time monitoring of broadcast video and online news
- Continuous analysis of print, broadcast and online news
- Expert market intelligence evaluation
"No single content
service provider
has all of the information
we need to run
our
business competitively
and manage our
brands effectively," said
Steve Lampert,
senior director,
public relations
and ally development,
AstraZeneca. "Biz360 centralizes the content and performance metrics that help us launch new
drugs, create new
markets and build
lasting brands."
Biz360
Provides Industry's
Widest Array
of Content Service
Options
Biz360
provides its Fortune
1000
customers with
a multitude of
content service
options through
established
partnerships,
alliances and
technical integrations.
Clients have
access to over
50,000
sources
of print, online
and broadcast
news content,
including stock
message boards.
Biz360's unrivaled
network of
leading content service
providers
includes AsiaPulse,
BurrelleLuce,
Critical Mention,
Dialog, a
Thomson business,
Factiva™, a
Dow
Jones and Reuters
Company,
LexisNexis,
Moreover Technologies,
multivision,
Press Index, PR
Newswire,
Reporte Informativo,
VMS and Wisers
Information.
Biz360
extends its offering
for analysis of international
news by partnering
with Asia Pulse for
content in Asia, Press
Index for content
in the UK and Europe,
Reporte Informativo
for content in Latin
America and Wisers
Information for content
in Greater China.
"Seagate
competes globally
for media mindshare
because awareness
drives revenue," said Woody Monroy, executive director of corporate communications, Seagate Technology. "We rely on Biz360 to centralize international content sources and provide the
continuous analysis
we need to manage
mindshare goals across
Asia, Europe and the
Americas on a daily
basis. We applaud
their industry leadership
in continuing to add
international content
offerings."
PR
Agencies and
Media Consultants
Rely
on Biz360's Active
Market
Intelligence
The
PR industry's
focus on communications
measurement
in
2003 led to
the rapid adoption
of advanced
measurement
practices.
In today's competitive
communications
environment,
companies cannot
compete effectively
without measurement
and active
market
intelligence.
Firms
that stay ahead
of the curve
combine Biz360's
active market
intelligence,
as the industry
standard
for measuring
communications
performance,
and insight
from Biz360's
PR agency and
media consultant
partners, including
industry leaders
CARMA International
and
StrategyOne.
Biz360
also partners with
analyst consultant
The Knowledge Capital
Group (KCG) to provide
insight into the technology
industry analysts
and their influence
over technology marketplaces.
"We've
made it easy for Fortune
1000 companies to
get the world-class
reputation and brand
analysis service they
need to successfully
manage marketplace
perception," said
Bud Michael, president
and chief executive
officer, Biz360. "With
19 partnerships that
include content service
providers, PR agencies
and media and analyst
consultants, we've
received a tremendous
vote of confidence
as the application
service of choice
for global reputation
and brand analysis."
For
more information on
Biz360 partnerships
please visit our Web
site at http://www.biz360.com/partners.html.
To
find about Biz360
customer presentations
at IABC International
Conference 2004,
please visit http://www.biz360.com/resource.asp
- tradeshows.
Partner
Quotes:
Asia
Pulse
"
Asia Pulse delivers
the facts, figures
and analyses that
are essential for
anyone doing business
in Asia today," said
Leigh Mackay, general
manager for Asia Pulse. "Asia Pulse's informed sources in each region provide a local perspective for
Biz360 clients,
allowing them to manage
their
reputations and
communications performance
goals
region by region.
We support Biz360's
leadership role
in providing analysis
of international
news
content."
BurrellesLuce
"
BurrellesLuce's
industry leading content
empowers Biz360's
customers with the
best and most comprehensive
media information
available to give
them the an accurate
view of their business
situation," said Art
Wynne, a senior vice
president at BurrellesLuce.
CARMA
International
"
As technological
advances have created
new tools for measuring
communications performance,
companies increasingly
need expert guidance
to determine what
to do next. That is
why the world's leading
organizations turn
to CARMA for insight
on measuring their
communications performance
and managing their
media profiles," said
Albert Barr, founder
and CEO of CARMA International. "Biz360's market intelligence provides our joint clients with a distinct advantage
through the most sophisticated
qualitative analysis
and technology for
strategic and tactical
media measurement.
Biz360's content service
options and innovative
technology make Market360
our application of
choice for automating
global reputation
and brand analysis."
Critical
Mention
"
Critical Mention
provides real-time
broadcast monitoring
services to over 100
corporate, government
and public relations
clients," said Sean
Morgan, CEO of Critical
Mention. "Integrating
our broadcast monitoring
capabilities with
active market intelligence
from Biz360 will provide
joint clients with
a comprehensive service
for understanding
and acting on the
market's perception
of their company,
brands, products and
competitors in broadcast
and other media. The
partnership with Biz360
enhances our shared
goal of helping corporate
executives manage
global reputations
and brands."
KCG
"
KCG has always
lead the way helping
technology vendors
target, plan and execute
the precise industry
analyst relationships
that are most crucial
to the success of
their company and
its sales efforts," said
Bill Hopkins, chief
executive officer
and founder of KCG. "Offering Biz360's active market intelligence to track in real time both analyst
research and media
commentary extends
the competitive advantage
our clients already
experience. We support
Biz360 as the business
application of choice
for measuring and
understanding exactly
how technology industry
analysts and their
research influence
their market. In fact,
we are already seeing
high levels of interest
in Biz360 among some
of the most sophisticated
analyst relations
teams in the market."
LexisNexis
"LexisNexis and
Biz360 have a similar
goal — to help customers
put information
into context," said
Elizabeth Rector,
senior vice president,
Corporate and Federal
Markets, LexisNexis.
"With our expertise,
we are in a perfect
position to fulfill
a need. Customers
on both sides have
asked for this alliance
and technical integration
because it will
significantly enhance
the way executives
quantify the ROI
of their media strategies
and campaigns."
Moreover
Technologies
"
Moreover Technologies
delivers the real-time
online news and current
awareness businesses
need to stay competitive," said
Jim Pitkow, chief
executive officer
and president of Moreover
Technologies. "Combining our aggregated news content and Biz360's continuous analysis creates
world-class market
intelligence for managing
global reputations
and brands. We're
excited to work with
a company making significant
strides in adding
analytic value to
real-time content
sources."
multivision
"
multivision was
the first media monitor
to provide companies
with broadcast signal
text indexing and
digital delivery of
relevant media content," said
Brent Bamberger, vice
president of marketing
for multivision. "The market's perception of companies, products and brands is swayed very quickly
by positive or negative
broadcast news. Executives
rely on multivision
broadcast content
analyzed by Biz360
to maintain positive
corporate reputations
and strong brands
in the marketplace.
We support Biz360's
leadership in automating
analytics for critical
business news."
Press
Index
"
Press Index International
clients, mainly communications
departments and the
top 100 PR agencies
in Europe, have a
huge demand for the
combined Biz360 and
Press Index service,"
said Elisabeth Ducret,
vice president of
international development,
Press Index.
Reporte
Informativo
"
Reporte Informativo
is a leading company
in media monitoring
for the Latin American
region. We cover more
than 1,000 media outlets
with compilation centers
in seven countries
and more than 300
regional clients," says
Gabriel Toppino, chief
executive officer
of Reporte Informativo
Corp., with headquarters
in Miami. "We are proud to partner with the industry leader, Biz360, and believe our joint
clients will increase
their ability to manage
corporate reputations
and brands in Latin
America. We support
Biz360's efforts to
provide continuous
analysis of news content
from around the world."
StrategyOne
"
StrategyOne is
the full-service research
division of Edelman,
employing the science
and art of public
opinion research and
media analysis to
deliver strategic
market and competitive
intelligence," said
Dr. Jennifer Scott,
Ph.D., president,
StrategyOne. "We examined all of the players in this space when we were looking for the communications
measurement technology
we would promote to
our customer base.
Biz360 is clearly
the industry leader
in content service
options, scalable
technology, and the
ability to monitor,
measure and analyze
global reputations
and brands."
VMS
"
VMS is the world's
leader in broadcast
monitoring and analysis,
providing integrated
media intelligence
to decision makers
throughout the Corporate
Communications and
public relations world," said
Neal Perchuk, vice
president - news sales
for VMS. "Broadcast television coverage can make or break corporate reputations and brands
in an instant. Using
the power of VMS's
unequaled monitoring
coverage, combined
with the analysis
services of Biz360,
executives can more
effectively manage
critical corporate
assets and make important
strategic decisions."
About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
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