Biz360
Founder to Speak on
Measuring Market Perception
at the CMO Council's
Annual Summit
CMO Council Syndicates On-Demand Webcast on Marketing Performance Measurement
Imperatives in
the Technology
Sector
SAN MATEO, Calif. — October 5, 2004 — You Mon Tsang, vice president of corporate development for Biz360, the industry
leader in global
reputation and brand
analysis,
will present strategies
for measuring market
perception and
evaluating industry
trends at
the CMO Council's
CMO Summit to be
held on October 7-8,
2004,
in Monterey, CA.
Mr. Tsang will participate
in a panel discussion
entitled "The New
MPM Model: Global
Standards, Practices
and Protocols"
as
part of the CMO
Summit's Marketing
Performance
Measurement (MPM)
Symposium. Other
panel participants
include
Dave Laverty, senior
vice president
of global marketing
for
Cognos Corporation;
David Hirsch, director
of BtoB vertical
for Google; Carol
Meyers,
vice president
of marketing for Unica;
and Brent Hieggelke,
vice president
of
marketing for WebTrends.
With a charter to boost high-level knowledge exchange among chief marketing officers,
the CMO Council today
announced the release
of a new webcast, "Marketing Performance Measurement: The New Strategic Imperative." The valuable and informative online video dialogue can be viewed on-demand and
is aimed at giving
technology marketers
a better understanding
of the challenges,
drivers and imperatives
for deploying MPM
systems inside their
organizations.
Presented
by Donovan Neale-May,
executive director
of the CMO Council,
the 35-minute webcast
features interviews
with the executives
participating in the
new MPM model panel
at the CMO Summit.
The "Marketing Performance
Measurement" webcast
can be viewed at www.accelacomm.com/jlp/press/0/10002636/.
The
webcast also features
an interview with
Bill Glazier, the
editor-in-chief of
the CMO Council's
new seminal report
on MPM, which will
be released on October
7, 2004, in conjunction
with the CMO Summit.
The CMO Council's
milestone 250-page
report on all facets
of MPM can be purchased
online at www.cmocouncil.org.
The MPM report includes
a thought leadership
paper from Biz360
entitled "Active Market
Intelligence: Fueling
Marketing Performance
Measurement." For
a copy of Biz360's
paper on measuring
market perception
to optimize marketing
performance, please
visit www.biz360.com/mpm.
About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
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