Biz360
and Moreover Technologies
Partner to Help Corporate
Executives Manage
Reputation and Build
Brands
Moreover to deliver online news content into Biz360's market intelligence application
for real-time monitoring
and continuous analysis
SAN MATEO and SAN FRANCISCO, Calif. — June 9, 2004 — Biz360® Inc., the industry leader in global reputation and brand analysis, and Moreover
Technologies, the
premier provider of
aggregated current
awareness and business
information, today
announced a partnership
to deliver real-time
online news content
from Moreover Technologies
into Market360®, the
industry's first market
intelligence application.
Joint customers will
be able to access
real-time monitoring
and continuous analysis
of Moreover news content
through Market360
to help manage the
reputation of their
company and brands.
Corporate communications and marketing executives use Market360® to actively
monitor their market
presence, analyze
macro trends affecting
the industry, track
the competitive
landscape and adapt
their marketing
communications
strategy to maximize
the effectiveness
of their communications
budget. Moreover's
Connected Intelligence™ solutions harvest
news in real time
from thousands of
the most reliable
online sources, making
news content available
within minutes of
publication to help
drive more informed
business decisions.
"The
vast amount of new
online information
appearing daily has
created two immediate
business needs — real-time
awareness of current
information and thorough
analysis of information
already out there,"
said Jim Pitkow, chief
executive officer
and president of Moreover
Technologies. "Our
partnership with Biz360
will help corporate
executives uncover
trends and make sense
out of the incredible
amount of news information
on the Web."
"Online
news content has become
a major force in shaping
corporate reputations
and brands," said
You Mon Tsang, chief
marketing officer
for Biz360. "By providing
a centralized view
of broadcast, print
and online content
sources, Biz360 helps
corporate executives
understand how issues
develop and spread
through the various
media formats in the
marketplace. Our partnership
with Moreover Technologies
will help corporate
executives act in
the most effective
way to protect and
enhance corporate
reputations and brands."
About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
About Moreover Technologies
Moreover Technologies is the premier provider of online news and information
that enables organizations
to make informed
decisions based
on real-time current
awareness. The
company's Connected
Intelligence™ solutions
harvest news from
thousands of the
most reliable online
sources, including
premium international
and regional publications,
corporate and government
press pages, blogs
and discussion
boards. Content
is intelligently
categorized, fortified
with descriptive
metadata, ranked
for quality by
an experienced
editorial staff
and then delivered
for use in custom
applications, websites,
corporate intranets
and enterprise
portals.
Moreover solutions are trusted by hundreds of leading organizations including
Ask Jeeves, Citigroup,
Hill & Knowlton, Library of Congress, McCann Eriksson, Microsoft, MSN, NASA, Saatchi & Saachi, the U.S. Air Force, the U.S. Department of Energy, the U.S. Navy and
Yahoo!. Moreover
is a privately
held company with
offices in London
and San Francisco,
with funding led
by Advance Publications,
Atlas Venture,
Reuters Venture
Capital, and Dawntreader
Ventures.
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