Biz360 Launches Single Measure of Brands, Trends and Issues Across Traditional and Social Media
New Metric Provides Comparable Reach Numbers for Blogs and Online, Print and Broadcast News
SAN MATEO, Calif. — January 30, 2007 — Measuring brands, trends and issues marketers
care about in
blogs and other
social
media is difficult
because there
is no standard in
assessing
readership and
influence. Additionally,
bloggers
may have more
authority on some
topics than
others regardless
of their readership
size. Biz360® Inc., the leading
provider
of market intelligence
solutions, today
announced the
availability
of a brand monitoring
metric that allows
marketing and
public
relations executives
to measure their
brand and word
of mouth impressions
in social media,
identify influential
bloggers on topics
of interest and
easily compare
social
media discussion
to professional
media coverage.
MediaSignal™ for
blogs, an extension
of
the
company's
popular MediaSignal
metric for
measuring mainstream
media
influence,
is unique because
it
incorporates
two of the
most accepted
approaches to measuring
social media
— reach
data
samples and
link analysis
— into
a single metric.
In addition,
MediaSignal
accounts for
the prominence
of
specific topics
and brands
discussed on
a blog, so
a blogger will
generate more
MediaSignal
on subjects discussed
more often.
At
an aggregate
level, this provides
marketers
with a more
accurate
measure of
a brand's visibility
and reach.
"Free
services on the
Internet are useful
for monitoring discussion,
but measuring and
comparing numerous
corporate, product
and competitor messages
across news media
and blogs can be
a lengthy, manual
process," said Tony Obregon, director of social media at Cohn & Wolfe and author of the blog MediaResearcher. "Biz360's MediaSignal metric provides a single measure of traditional and social
media reach that
makes assessing
the market and
reporting results
quick and
easy, so more
time can be spent
on
strategy and
execution."
MediaSignal
is an ideal
measurement for
researching
and tracking
a product launch,
reputation
issue, new
messaging or the
impact
of a corporate
blog. It also
provides competitive
intelligence
on the messages
and influencers
supporting
and detracting
from the success
of the competition.
MediaSignal
is included in the
company's
award-winning
measurement
and
intelligence
application,
Market360®,
which is available
with any combination
of print, broadcast
or online news,
or social media
content feeds.
"Measuring
the net sum of
a brand's negative,
neutral and positive
impressions across
multiple media
types
in the market
is essential to
understanding
a brand's favorability
relative to the
competition," said Jason Gurney, vice president of products at Biz360. "MediaSignal provides clients with a macro view of the competitive landscape across
professional
and social media
as
well as actionable
intelligence
on influential
bloggers, authors
and publications."
For
more information
on how MediaSignal
works and why
it's unique,
please visit
our MarketIQ
blog at http://marketiq.biz360.com/2007/01/measuring-the-impact-of-blogs/.
About Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers, providing them with a 360-degree view of
their marketplace. The company gathers and analyzes the vast
amount of traditional and social media about an organization,
its brands, its competitors and its products to deliver real-time
insights that help our clients shape market perception, respond
to competitive threats, evaluate trends and issues and improve
the return on their marketing investments.
Our clients include industry-leading,
global companies, such as AAA, Aetna, AstraZeneca and Sun
Microsystems. Biz360 can be reached at 866.424.9360 or www.biz360.com.
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