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Biz360 Appoints Services and Operations Veteran Michael MaKieve as Vice President of Services

SAN MATEO, Calif. — October 25, 2004 — Biz360® Inc., the industry leader in global reputation and brand analysis, today announced the appointment of Michael MaKieve as vice president of services. Mr. MaKieve brings over 30 years of operational, services and general management experience to the Biz360 executive team. In his role as vice president of services, Mr. MaKieve will lead the account management, technical support and training services teams for Biz360's industry-leading clients and worldwide partners. Mr. MaKieve will also lead Biz360's recently announced professional services group, established to guide customers as they integrate active market intelligence into their communications programs.

"The opportunity at Biz360, as the leader in an emerging market, is evident from the success of the company's Fortune 1000 customers," said Mr. MaKieve. "Biz360 offers the most advanced market intelligence application available and the services to ensure clients receive the maximum value from their investment. My goal will be to take customer success one step further by ensuring they receive an integrated service from Biz360 that skillfully ties market intelligence throughout their processes, from setting strategy to determining the impact of their results on corporate goals."

At Telecom Australia, Mr. MaKieve established and was managing director of the Consumer Business division. As a member of the senior management group, he was responsible for the strategy and performance of Telecom Australia. As the president and chief operations officer for PacTel InfoSystems, a business unit of Pacific Telesis, Mr. MaKieve directed an organization of 350-550 employees and moved the organization from extensive losses to profitability in one year through reduced costs and increased sales. He also grew the organization's revenue by 50 percent in one year from $80 million to $120 million. As the chief operations officer of Northpoint Communications, Mr. MaKieve moved the company to a leadership position in six months and reduced cycle time on customer orders while reducing costs by 40 percent.

"Mike's proven leadership in helping companies focus services and operations in support of aggressive revenue growth will be a great addition to the Biz360 team," said Bud Michael, president and chief executive officer of Biz360. "Mike will help drive customer success with our recently announced professional services and the next generation of Market360. With Mike at the helm of our client services and operations, Biz360 clients will be well-positioned to enhance and protect their world-class global reputations and brands."

For more information, please visit our Web site at http://www.biz360.com/manageteam.html.

About Biz360, Inc.

Biz360 delivers media and market intelligence solutions to Global 2000 business decision makers, providing them with a 360-degree view of their marketplace. The company gathers and analyzes the vast amount of traditional and social media about an organization, its brands, its competitors and its products to deliver real-time insights that help our clients shape market perception, respond to competitive threats, evaluate trends and issues and improve the return on their marketing investments.

Our clients include industry-leading, global companies, such as AAA, Aetna, AstraZeneca and Sun Microsystems. Biz360 can be reached at 866.424.9360 or www.biz360.com.

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