Biz360
Appoints Stanford
Professor, Christopher
Manning, as Company
Advisor
Noted Professor of Computer Science and Linguistics to Provide Expert Guidance
in Building Next-Generation
Market Intelligence
Applications
SAN MATEO, Calif. — September 20, 2007 — Biz360® Inc., the leading provider of
media and market
intelligence solutions,
today announced
the addition of
Christopher Manning
as an advisor to
the company. Mr.
Manning is a leading
authority and well-known
author on the subject
of natural language
processing (NLP),
a field involving
the development
of automated technology
systems that intelligently
process human languages.
He will assist
Biz360's product
development efforts
to create new applications
that analyze traditional
and social media
content on the
Web to help marketing
executives better
understand the
media and consumer
feedback on their
company, brands,
products and competitors.
"The
massive amounts
of professional
and consumer-generated
media content posted
online have long
surpassed what
companies can
effectively analyze
without
the assistance
of technology,"
said Mr. Manning.
"I am pleased
to be working with
an industry-leader
like Biz360 to
help companies
take advantage
of new natural
language processing
techniques to
better
understand their
markets."
Mr.
Manning is co-author
of Foundations
of Statistical
Natural Language
Processing (The
MIT Press, 1999)
with Hinrich
Schütze. He currently
serves
as associate
professor of computer
science
and linguistics
and leads The
Stanford NLP Group
at Stanford
University.
"Having
Christopher on
board as a expert
resource will
provide valuable
knowledge
to our product
development efforts
and help us to
further expand
social media
analysis as a critical
new
form of market
research," said
Brad Brodigan,
chief executive
officer at Biz360,
Inc. "Marketers
need to better
understand the
impact of online
media and consumer
feedback on their
company and products.
Christopher's
pioneering work
in the development
of technology
to
enable this has
been pivotal
and will be invaluable
to our company."
About Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers, providing them with a 360-degree view of their
marketplace. The company gathers and analyzes the vast amount
of traditional and social media about an organization, its brands,
its competitors and its products to deliver real-time insights
that help our clients shape market perception, respond to competitive
threats, evaluate trends and issues and improve the return on
their marketing investments.
Our clients include industry-leading, global
companies, such as AAA, Aetna, AstraZeneca and Sun Microsystems.
Biz360 can be reached at 866.424.9360 or www.biz360.com.
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