LexisNexis,
Biz360 Expand Alliance
to Deliver Co-Branded
Solution for Global
Reputation and Brand
Management
LexisNexis® MarketImpact™ delivers real-time analytics on the perception and
impact of companies,
products and issues
in the market;
centralizes global
print, broadcast,
radio and Web news
and information
DAYTON, Ohio and SAN MATEO, Calif., August 29, 2005 — LexisNexis U.S., a leading
provider of news,
business and legal
information services,
today announced
the availability
of LexisNexis® MarketImpact™,
a measurement and
intelligence solution
that gives corporations
insight into how
their
company, products
and competitors
are perceived in
the market,
so they can better
manage global reputations
and brands. LexisNexis
MarketImpact is
powered by Biz360®,
the leading
provider of market
intelligence solutions.
Expanding
on an existing
alliance initiated
in 2004,
LexisNexis has
entered into a preferred
relationship
with Biz360 to
provide enterprises
with a
one-stop approach
for deploying
a
real-time solution
that aggregates,
analyzes and
measures global
news and
business information
across
print, broadcast,
radio and online
sources.
LexisNexis
MarketImpact
generates visual
reports after analyzing
the
news
and business
collection of LexisNexis
— up to 20,000
authoritative sources,
including
newspapers, trade
journals, business
newswires, press
wires,
broadcast media
transcripts,
and market and
analyst
reports. In addition,
blogs, news Web
sites and message
boards
can be added
to
the analysis
to ensure a comprehensive
view
of market perception.
Corporate
executives will
gain actionable
insight
into the people,
channels and
trends that drive
markets and public
opinion. This
agreement will
further leverage
the two companies'
joint track record
of providing
successful reputation
management
solutions.
LexisNexis
selected Biz360
based on its
market leadership
and comprehensive
service for global
corporations.
Also influencing
the decision was
Biz360's
custom
Web content collection
service.
LexisNexis
MarketImpact
is based on Biz360's
award-winning
market intelligence
application,
Market360®.
As a co-branded
solution it will
include market-leading
metrics that
leverage
natural language
processing to
uncover valuable
marketing insights.
These metrics
include:
- Auto
Discovery™: brand
new functionality
that automatically
surfaces the most
frequently appearing
topics and subjects
associated with
each company and
product in your
market. See press
release issued
today entitled, "Biz360 Redefines Reputation and Brand Tracking by Automatically Surfacing Buzz Topics."
- Tone: based on Biz360's proprietary Point-of-View Sentiment® technology, this metric learns a client's rating preferences for positive, negative and neutral content and automatically applies sentiment ratings across millions of articles.
- MediaSignal™: an audience reach metric weighted by how prominently a subject is mentioned in an article for more accurate measurement and ROI of communications efforts.
LexisNexis
MarketImpact also
provides a variety
of flexible viewing
and distribution
options to better
integrate with
a company's workflow.
Users
can create custom
dashboard reports that show the metrics they care about most, all with
custom filters, and have them scheduled to be sent automatically to
executives or
other decision-makers by email.
"The
number of factors
that can cause
a company's reputation
to shift
are growing by
the day, especially
with
all of the new
content being
published online
by accredited
sources and consumers,"
said Elizabeth
Rector,
senior vice president
of corporate
and federal
markets for LexisNexis.
"The
industry — from marketing
and communications
professionals
to
executive decision
makers — needs a single
source of content
for a complete
view of market
perception. The
pairing of world-class
research tools
and deep content
from
LexisNexis with
the
additional Web
content and advanced
analytics
from Biz360 creates
a very powerful
offering." Deborah
Eastman, chief
marketing officer
for Biz360, echoes
the need for
this solution in
the
market.
"The
demand for accountability
in marketing
and the ability to
measure all of
its
facets
continues to
grow," said Eastman.
"Marketing
and communications
executives need
to
know if their
marketing strategies
and
tactics are working,
not weeks
after they're
concluded, but as
they're
executing. Partnering
with LexisNexis
to provide MarketImpact
will increase
our ability to meet
market demand." About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
About
LexisNexis
LexisNexis® (www.lexisnexis.com)
is a leader
in comprehensive
and authoritative
legal, news
and
business information
and tailored
applications.
A member of
Reed Elsevier Group
plc [NYSE:
ENL;
NYSE: RUK]
(www.reedelsevier.com),
the company
does business in
100
countries with
13,000 employees
worldwide.
In addition to
its
flagship Web-based
Lexis® and
Nexis® research
services,
the company
includes some of
the world’s
most respected
legal publishers
such as Martindale-Hubbell,
Matthew Bender,
Butterworths,
JurisClasseur,
Abeledo-Perrot
and Orac.
LexisNexis
works closely with
its customers to
address job-specific
and organization-wide
information needs,
driving productivity
and confident
decision-making.
With breaking
news, legislation
and
regulations,
business intelligence,
intellectual
property and
public opinion,
LexisNexis
provides access
to the interpretive
data and the
facts and figures
that
impact peoples'
business decisions
across the globe.
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