LexisNexis
and Biz360 Form Alliance
to Help Executives
Manage Corporate Reputation
and Build Brands
LexisNexis to Stream Access to XML News Content Into Biz360's Market Intelligence
Application
DAYTON, OH, and SAN MATEO, CA — June 7, 2004 — Joint customers of LexisNexis® U.S., a leading provider of legal, news, and
business information
services, and Biz360,
Inc., the industry
leader in global
reputation and
brand analysis,
will now have access
to continuous analysis
of the more than
13,000 news and
business sources in
the
LexisNexis
service content
through Market360®,
the industry's
first market intelligence
application.
Many corporate communications and marketing executives rely on LexisNexis and
Biz360 to gain up-to-the-minute
insight into the market's
perception of their
company, brands, products
and competitors. This
active market intelligence
helps them manage
corporate reputation,
outflank competitors,
leverage emerging
industry trends and
build lasting brands.
"Combining
the depth and breadth
of LexisNexis content
and Biz360 analysis
creates a comprehensive
service for understanding
marketplace perception,"
said Sharon Hodges,
manager, media relations,
Sterling Commerce
of Columbus, Ohio.
"As a leader in business
integration solutions,
we understand that
business performance
is priority one. That's
why we rely on Biz360
and LexisNexis to
ensure Sterling Commerce's
reputation, brands
and messages are perceived
positively in the
marketplace."
"LexisNexis
and Biz360 have a
similar goal — to
help customers put
information into context,"
said Elizabeth Rector,
senior vice president,
Corporate and Federal
Markets, LexisNexis.
"With our expertise,
we are in a perfect
position to fulfill
a need. Customers
on both sides have
asked for this alliance
and technical integration
because it will significantly
enhance the way executives
quantify the ROI of
their media strategies
and campaigns."
"LexisNexis
is a leader in providing
marketplace information
executives rely on
to make business decisions.
Our customers value
the quality of their
service and extensive
archives," said You
Mon Tsang, chief marketing
officer for Biz360.
"Biz360 will extend
the value of this
service by bringing
real-time analytics
to the content and
helping clients integrate
it into their daily
work cycles, so they
can manage the perception
of their corporate
reputation and brands
more efficiently."
For
More Information
Current
customers of LexisNexis
and
Biz360 can contact
their account
representatives. For
general information
and to learn
how
to subscribe,
contact LexisNexis
at 1-(800)-227-4908,
opt #3, or Biz360
at 1-(866)-424-9360.
About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
About LexisNexis
LexisNexis (www.lexisnexis.com) is a leader in comprehensive and authoritative
legal, news and
business information
and tailored applications.
A member of Reed
Elsevier Group
plc [NYSE: ENL;
NYSE: RUK] (www.reedelsevier.com),
the company does
business in 100
countries with
13,000 employees
worldwide. In addition
to its flagship
Web-based research
service, LexisNexis,
the company includes
some of the world's
most respected
legal publishers
such as Martindale-Hubbell,
Matthew Bender,
Butterworths, Les
Editions du Juris-Classeur,
Abeledo-Perrot
and Orac.
LexisNexis
offers an extensive
range of products
and customized
tools that address
job-specific
and organization-wide
information needs,
driving productivity
and confident decision-making.
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