Biz360 Social Media Analysis Correctly Predicts American Idol Cast-offs

Social Media used as predictive consumer research tool

REDWOOD CITY, Calif. — May 6, 2009 — For the last two weeks running, Biz360® Inc., the leading provider of media and market intelligence solutions correctly predicted the contestants that would be voted off the American Idol show, Matt Girard and Allison Iraheta. The predictions were made using Biz360's Community Insights solution which aggregates and analyzes social media conversations (including blogs, message boards, forums, micro-blogs, online news media and social networks).

Biz360 analyzed the real-time content and tonality (positive, neutral or negative) of the American Idol social media conversations following the show's Tuesday evening performances and preceding the results show for the same week. The analysis demonstrates the power that Social Media measurement offers companies, brands and products today.

"So far we are two for two, leveraging thousands of fan comments in a very short time window. While this is a fun and entertaining exercise, it is really just the tip of the iceberg of how real-time intelligence can be applied. Online social media makes the voice of the consumer more accessible than ever and companies should be listening to that voice and applying feedback into their communications and product and market development. If we can accurately predict the opinions of more than 60 million American Idol voters, imagine the power for companies to learn about their customer needs through social media. Our clients enjoy a faster and more efficient path towards gaining critical customer insights than ever before." says Brad Brodigan, Biz360 CEO .

Biz360 will continue to issue their prediction after next week's American Idol performances and before the results show airs.

About Biz360 Community Insights

In the process of making a purchase decision, consumers follow predictable stages from initial brand exposure to awareness, consideration, and, ultimately, to purchase. To provide intelligence at every stage of the decision process Biz360 offers a family of solutions, including Community Insights, Media Insights, and Opinion Insights.

In the early stages of the decision process, which includes building awareness, consumers typically engage passively with many forms of communications—while narrowing their choices and forming opinions about products, services and companies. Community Insights provides the information needed to assess the impact of these social media communications. Biz360 Community Insights is an enhanced research and intelligence solution that continuously monitors and analyzes social media conversations and their impact on businesses. This proprietary Web-based solution is built on advanced data aggregation and analytics techniques, including natural language processing (NLP) to provide a wide range of critical and relevant reports, flexible tools, user-defined metrics, and even alerts for managing emerging issues.

About Biz360, Inc.

Biz360 delivers media and market intelligence solutions to Global 2000 business decision makers, providing them with a 360-degree view of their marketplace. The company gathers and analyzes a vast amount of traditional and social media about an organization, its brands, its competitors and its products to deliver real-time insights that help its clients shape market perception, respond to competitive threats, evaluate trends and issues and improve the return on their marketing investments. Biz360's clients include AAA, Aetna, AstraZeneca and Sun Microsystems. Biz360 can be reached at 866.424.9360 or www.biz360.com.

Contact

Tamairah Boleyn, Biz360
(503) 292-5807
Tam.boleyn@biz360.com

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