Biz360
and Feedster Partner
to Help Marketing
and Communications
Executives Measure
Buzz, Surface Threats
and Opportunities
in Blogosphere
New Service to Provide Integrated Dashboard of Blog and Mainstream Media; Advanced
Text Analytics Automate
Sentiment, Surface
Topics and Influencers
SAN MATEO, Calif. — December 12, 2005 — Biz360®, the leader in market intelligence solutions, and
Feedster Inc.,
the pioneer of RSS
content
syndication and
search with the largest
index
of searchable feeds,
today announced
a partnership to help
marketing and communications
professionals glean
intelligence from
the increasing
volume
of blog and wiki
content
discussing their company,
products and competitors,
along with trends
that may impact their
businesses.
The new service, BlogView™, is the latest expansion of Market360®, Biz360's award-winning
market intelligence
application. BlogView
will leverage Biz360's
market-leading technologies
to automate sentiment
ratings and surface
topics and influencers
related to specific
companies, products
and trends. Biz360
uniquely provides
this level of relevance
by subject, which
allows marketing and
communications professionals
to create and act
on specific role or
issue-based dashboards
that can now present
mainstream media and
blog measurement in
a single view.
Feedster
will direct Biz360
to active blog feeds,
enabling Biz360 to
collect the content
for text analysis.
The partnership will
allow Biz360 to identify
and add new blog sources
as they appear on
the Internet. Biz360
is currently tracking
over 15 million unique
sources through Feedster,
which includes blogs
and wikis. Feedster
has the ability to
separate the postings
of real value to marketers
from fake content
sites like splogs
(spam blogs) that
are not real blogs.
Quality, up-to-date
content and relevant
analytics are both
critical to market
intelligence solutions.
"New
forms of media and
delivery vehicles,
such as blogs, wikis
and RSS, have created
new challenges for
marketers," said Deborah
Eastman, chief marketing
officer for Biz360.
"Our vision has always
been to provide clients
with a 360-degree
view of their market
and it is clear that
postings and conversations
occurring on blogs
can have a profound
impact on perceptions
of brand value and
company performance.
With Feedster refreshing
19 million feeds each
day, we can help clients
ensure that nothing
is developing below
their radar."
"The
Blogosphere is noisy
and hard to track
since for every legitimate
blog there are dozens
more that are essentially
fake. Feedster has
an advanced ability
to monitor everything
in the blog world
and provide Biz360
postings that are
meaningful and actionable,"
said Chris Redlitz,
president of Feedster.
"Feedster's continuously
updated database of
active RSS feeds will
help power the Biz360
service, providing
marketing and communications
professionals with
reliable, best-of-breed
monitoring and analysis
capabilities."
"Although
media channels continue
to fragment and the
mass market continues
to move toward niche
audiences, disparate
media sources are
still connected and
information moves
freely between them,"
continued Eastman.
"An integrated view
of different media
types helps marketing
and communications
professionals understand
the trends, influencers
and dynamics of their
market. Feedster's
proven leadership
in developing and
maintaining a comprehensive
collection of active
blog feeds on the
Internet enables Biz360
to deliver the market
feedback loop organizations
require to stay on
top of market trends
and measure the impact
of their brand investments."
BlogView
is available now
as part of Market360,
which includes
RSS
support, or as
a standalone service.
The capabilities
will also be available
through LexisNexis® MarketImpact™ and
StrategyOne's MediaMind.
About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
About Feedster
Feedster (www.feedster.com) is an established and rapidly growing pioneer in
RSS-based technology
and services. The
company helps individuals
and organizations
harness the rich
information available
in the universe
of RSS feeds, which
includes blogs,
traditional news
services, e-commerce
sites, and entertainment
properties. Feedster's
search engine scans
the Blogosphere
constantly, providing
a fresh look at
the more than 19
million sources
it tracks. Each
day, Feedster adds
millions of new
content from existing
feeds as well as
finding tens of
thousands of new
sources. Feedster's
syndicated content
service enables
web publishers
to aggregate dynamically-updated
content that can
be customized for
their own site
visitors. Feedster's
advertising network
matches marketers
with the premium
demographic audience
of RSS subscribers
through highly
targeted channels
in numerous vertical
categories.
The
privately-held
company is based
in San Francisco.
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