Biz360
Announces Information
Services Veteran Frank
Sammann as Chief Executive
Officer
SAN MATEO, Calif. — November 30, 2004 — Biz360® Inc., the industry leader in global reputation and brand analysis, today announced
the appointment of
Deborah Eastman as
chief marketing officer.
Ms. Eastman brings
more than 20 years
of sales, marketing
and partnership development
experience to the
Biz360 executive team.
Her impressive track
record of building
long term client relationships
will help Biz360 continue
to focus on customer
needs and deliver
increased value. As
chief marketing officer,
Ms. Eastman will be
charged with handling
all aspects of Biz360's
branding and marketing
efforts.
"As a pioneer in technology for analyzing market perceptions, Biz360 capitalized
on demand for real-time
market feedback and
has led the market
by offering world-class
services to apply
this information in
support of corporate
goals," said Ms. Eastman.
"As a marketing executive,
I have a deep appreciation
for the value Biz360
provides to its extensive
list of Global 2000
customers, including
AstraZenenca, Genentech,
Harley-Davidson, PacifiCare
Health Systems and
Sun Microsystems.
I look forward to
continuing the evolution
of Biz360's market
intelligence information
service to give the
entire executive team
insight into the market's
perception of their
company, products,
competitors and industry
issues."
Throughout
her career, Ms. Eastman
has broken new ground,
evangelizing new technology
and approaches to
drive change while
working closely with
customers to ensure
their success. Before
joining Biz360, Ms.
Eastman served as
a vice president and
managing director
at BearingPoint (formerly
KPMG Consulting) where
she held a number
of global leadership
positions, including
BearingPoint's marketing
and brand development
and the global account
program. As the consulting
arm of KPMG split
from the partnership,
she was responsible
for setting up much
of the marketing infrastructure
and establishing the
organization's initial
brand guidelines.
With a strong focus
on customer success,
Ms. Eastman also built
the company's first
customer loyalty program
to give clients a
voice for increasing
the value received
from their consulting
services.
In
addition to these
responsibilities,
Ms. Eastman built
and managed a number
of strategic partnerships
for BearingPoint,
including Cisco, Hewlett-Packard
and Siebel. In 2000,
Consulting Magazine
named Ms. Eastman
one of the top consultants
of the year for her
efforts in building
a strategic partnership
with Cisco Systems
that generated a $1B
investment.
"Deborah's
long history and proven
leadership in building
relationships with
many of the nation's
leading companies
adds a tremendous
asset to the Biz360
team," said Bud Michael,
president and chief
executive officer
of Biz360. "Deborah's
background in marketing
both products and
services is an ideal
combination to help
lead the company in
translating the value
of Biz360's market
intelligence information
service to solve real
business problems.
We look forward to
the knowledge and
experience she brings
to Biz360."
About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
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