Biz360
and Context Analytics
Partner to Help Companies
Increase Business
Impact of Communications
Active Market Intelligence Plus Analytic Services Key to Reputation and Brand
Measurement Programs
SAN MATEO, Calif. — October 25, 2004 — Biz360® Inc., the industry leader in global reputation and brand analysis, and Context
Analytics, a leader
in strategic communications
research and wholly
owned subsidiary of
Text 100, today announced
a partnership to help
corporate communications
and marketing executives
develop and execute
more effective communications
strategies to meet
corporate objectives.
The partnership combines
Biz360's market intelligence
information service
with qualitative analysis
services from Context
Analytics to provide
companies with a foundation
for measuring and
assessing corporate
reputation, brand
perception, competitor
positioning and the
impact of industry
issues. Five industry
leaders, including
Genentech, already
rely on this partnership
for the technology
and services they
need to define their
reputation and brand
measurement programs
and integrate market
intelligence into
their communications
strategies.
By leveraging information from Market360, Biz360's market intelligence application,
Context Analytics
provides competitive
advantage for its
clients through qualitative
analysis and consultation
related to business
and communications
objectives. The combination
of technology and
services allows clients
to evaluate and understand
their company's performance
in relation to their
competitors and key
market discussions.
"Communications
executives are under
increasing pressure
to account for the
effectiveness of their
campaigns, and for
top-flight companies,
accountability means
more than just metrics,"
stated Steve Astle,
senior vice president,
Context Analytics.
"The key to powerful
communications
campaigns is both
information
and insight — knowing
not only what happened,
but also why. The
combination of
Biz360 and Context
Analytics
means our clients
have both the information
to evaluate their
programs and the
insight to make better
strategic
decisions — giving
them a distinct
competitive advantage."
"Effectively
managing corporate
reputation across
various audiences,
topics and world regions
can be difficult without
the right application
to deliver valuable
market space information
in real time and strategic
research consultants
to provide guidance
on how that information
should be leveraged
to improve communications
programs," said Bud
Michael, president
and chief executive
officer of Biz360.
"Biz360 and Context
Analytics offer visibility
and direction for
competitive organizations
that want to eliminate
the guesswork out
of building and maintaining
world-class reputations
and brands."
For
more information,
please contact Biz360
at (866) 424-9360,
visit our Web site
at http://www.biz360.com/partners.html,
or stop by booth #48
at the PRSA 2004 International
Conference in the
New York Hilton from
October 24-26.
About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
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