Biz360
Appoints Brad Brodigan
as CEO
SAN MATEO, Calif. — October 16, 2006 — Biz360® Inc., the leading provider of
market intelligence
solutions, today announced
the appointment of
Brad Brodigan as president
and chief executive
officer. Mr. Brodigan
brings 15 years of
management, consulting,
sales and marketing
leadership to Biz360.
Most notably, he has
built organizations
that turn research-based
information into actionable
business strategies
and successfully grown
marketing technology
start-ups. Mr. Brodigan
will be responsible
for guiding the company's
long-term business
strategy and continued
growth as a leader
and innovator in market
intelligence services.
"Biz360 has an impressive list of Global 2000 clients experiencing tangible benefits
from measuring
the perception
of their
corporate reputation
and brands and
the effectiveness
of
their marketing
efforts," said
Mr. Brodigan.
"With the dramatic
increase
in the amount
of media content
on
the Internet-both
traditional and
social media-as
well as the rate
at which information
travels today,
companies need
to understand
how to measure
and analyze in
real time the
conversations
impacting their
brands and, ultimately,
revenue. Biz360's
technology leadership,
analyst services
and employee
talent make it
well-positioned
to provide marketers
with a sustainable
advantage in
this
new era of communication."
Mr.
Brodigan has continuously
demonstrated success
helping companies
reach their financial
and market leadership
objectives. He has
spent most of his
career with marketing
or technology driven
organizations and
has experience building
start-ups into high-growth
enterprises and
expanding established
brands.
During
his three years
with The Gallup
Organization, Mr.
Brodigan specialized
in helping business
leaders from the
Fortune 500 develop
strategies to measure
and manage internal
and external perception.
He received Gallup's
Partner of the Year
award for building
a multi-million
dollar management
consulting division.
Mr.
Brodigan most recently
comes from NextWave
Media Group, which
is among the fastest
growing firms in
online advertising.
As senior vice president,
he was responsible
for establishing
the key building
blocks the organization
required in order
to achieve rapid
growth.
Brad
has also held senior
executive sales
positions at Monster,
Inc. and Yesmail,
a CMGI company,
where he was responsible
for devising sales
strategies, creating
high-profile client
relationships and
consolidating the
sales divisions
of acquired businesses.
The substantial
revenue increases
he achieved at Yesmail
resulted in a successful
IPO and a subsequent
sale of the company
to CMGI in 2000.
"Brad's
experience building
successful customer-centric
organizations
is a perfect
fit for
Biz360," said
Sharon Wienbar,
managing
director for
BA Venture Partners.
"His proven ability
to develop and
manage
consulting portfolios,
knowledge of
marketing
technology and track
record cultivating
strong Fortune
500 client relationships
make him the
ideal
leader to accelerate
Biz360's growth.
The board is
confident in
Brad's ability
to meet corporate
objectives and
develop long-term
strategies
for creating
lasting
client relationships."
For
comments from Mr.
Brodigan, please
visit Biz360's blog,
MarketIQ. For more
information on Biz360,
please visit our
Web site or call
(866) 424-9360.
About Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers, providing them with a 360-degree view of
their marketplace. The company gathers and analyzes the vast
amount of traditional and social media about an organization,
its brands, its competitors and its products to deliver real-time
insights that help our clients shape market perception, respond
to competitive threats, evaluate trends and issues and improve
the return on their marketing investments.
Our clients include industry-leading,
global companies, such as AAA, Aetna, AstraZeneca and Sun
Microsystems. Biz360 can be reached at 866.424.9360 or www.biz360.com.
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