Biz360
Redefines Reputation
and Brand Tracking
by Automatically Surfacing
Buzz Topics and Influencers
Helps companies quickly identify brand associations, market influencers and news
drivers as new information
enters the market
SAN MATEO, Calif. — January 29, 2008 — Biz360® Inc., the leading provider of market intelligence solutions, today announced
Auto Discovery®,
a technology innovation
that helps marketing
and communications
executives uncover
brand associations,
market influencers
and news drivers
associated
with their business,
products and competitors,
so they can optimize
their marketing
strategies and
tactics to adapt
to continuously
changing market
dynamics. With
large amounts of
news and information
entering
the market daily,
Auto Discovery
gives executives
the ability
to quickly identify
and evaluate buzz
topics they may
not be aware are
affecting their reputation
and
brands.
Auto
Discovery is the newest
text analysis innovation
of Market360®, Biz360's
award-winning
market intelligence
application.
It automatically
surfaces the
people, products,
companies and
topics mentioned most
frequently in
a
company's market.
Updated hourly,
it leverages
natural-language processing
to aggregate
similar terms
and rank their prevalence
across thousands
of
news articles
for
a given subject.
Combined
with other Market360
reports, such
as Top Stories, which
ranks
news stories
based
on their MediaSignal,
an audience reach
metric weighted
by how prominently
a
subject is mentioned,
marketing and
communications executives
can
quickly gauge
what's going
on in their market
and react to
protect brands and
exploit
competitor weaknesses.
"We
have always provided
our clients the ability
to track the topics
and issues important
to their reputation
and brand strategies," said Deborah Eastman, chief marketing officer for Biz360. "Auto Discovery mines the text of millions of news articles to help marketing
and communications
executives surface
brand attributes
and influencers they
may
not already know
about, so they can
quickly
evaluate their
relevance and take
action to
protect their reputation
and brands."
Auto
Discovery is
currently in beta
trials
and will be available
this quarter
in Market360,
StrategyOne's
MediaMind and LexisNexis® MarketImpact™ (see
announcement
today entitled
"LexisNexis and
Biz360 Expand
Alliance to Deliver
Co-Branded Solution
for Global Reputation
and Brand Management"). About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
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