Biz360
Helps PR Agencies
Apply Technology
to Build Client
Trust and Improve
Results
500 PR Agency Representatives Trained on Real-Time Media Analysis to Meet Client
Demand for Advanced
Measurement of PR
Results
SAN MATEO, Calif. — October 25, 2004 — Biz360® Inc., the industry leader in global reputation and brand analysis, today announced
that 500 representatives
from over 65 PR agencies
have been trained
on Market360, Biz360's
market intelligence
application, to meet
the demand of clients
who want PR results
measured in real time
with advanced performance
metrics. Leading agencies,
including Edelman
and Text 100, use
media and brand analysis
from Market360 to
manage their clients'
corporate reputations
and product brands
more competitively.
These agencies have
a distinct advantage
when pitching new
business because potential
clients are now requiring
more advanced measurement
of communications
results and want to
know that a PR agency
is able to leverage
leading-edge technology
to drive program success.
"Our clients understand that PR measurement is not just about reporting, it's
about thoroughly understanding
the market for competitive
positioning," said Leslie Dach, vice chairman of Edelman. "Clients that rely on MediaMind, Edelman's customized version of Biz360's market
intelligence application,
can rest assured knowing
that our staff is
skilled in media research
and performance evaluation
using market-leading
technology and can
apply those skills
to develop ground-breaking
communications strategies."
PR
agencies that measure
communications program
results manually are
at a disadvantage
because of the time
and staff required
to calculate a fraction
of the analysis Market360
produces in real time.
By alleviating agency
team members from
the burden of manually
calculating performance
metrics, Market360
helps agencies increase
the value of their
staff by allowing
them to focus on more
strategic analysis.
"Market360
is the industry standard
for measuring and
improving communications
performance," said
Bud Michael, president
and chief executive
officer of Biz360.
"Partnering with Biz360
to provide clients
with active market
intelligence not only
helps a PR agency
serve its clients
better and faster,
but also reinforces
its reputation as
a competitive and
cutting-edge firm."
For
more information,
please contact Biz360
at (866) 424-9360,
visit our Web site
at http://www.biz360.com/partners.html,
or stop by booth #48
at the PRSA 2004 International
Conference in the
New York Hilton from
October 24-26.
About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
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