Biz360
2004 Election Media
Index Measures Impact
of U.S. Presidential
Election Coverage
SAN MATEO, Calif. — April 6, 2004 — Biz360® Inc., the leading provider of active market intelligence that drives business
performance, today
announced the availability
of the Biz360 2004
Election Media Index,
which measures sentiment
trends, media mindshare
and daily moves for
the U.S. President
and Democratic candidate
hopefuls on the road
to the White House.
Data for the index
comes from Biz360's
media measurement
application, Market360®,
which analyzes over
10,000 print, Web
and broadcast sources
of election coverage.
The Biz360 2004 Election Media Index is updated daily and available to the media
through November 2004
at www.biz360.com/presindex.html.
Please contact Sparkpr
to inquire about public
use of information
from the index or
customized analysis.
About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
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