About
Biz360
Biz360, Inc. is an information-services company focused on transforming information
to help businesses
make better decisions.
We use technology
to aggregate, measure
and analyze news
media and consumer
opinion information
from a vast amount
of traditional
and social media
sources (i.e. print,
broadcast, websites,
blogs and message
boards) to yield
invaluable insights
which enable marketing
and media executives
to better understand,
reach and motivate
their target audiences.
Biz360
is distinguished
by its broad, global
network of content
sources, superior
leading-edge analytical
expertise and outstanding
service & support — which enables us to deliver to our clients the most accurate, relevant
and insightful
information/metrics
in the most flexible,
consumable formats.
Biz360 helps companies:
- Influence their target audiences
- Develop better products, make product improvements, launch new products
- React faster to marketplace changes
- Better understand their customer needs
- Protect their brands, better position/reposition brand offerings
- Respond to competitive threats
- Develop more effective advertising communications
- Increase revenue, reduce costs
- Invest marketing research dollars more effectively
- Improve customer retention and loyalty
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The Market360 Platform
Market360 is Biz360's proprietary automated technical and service/support platform.
It continuously aggregates,
measures and analyzes
information across
a global network
of content sources.
Market360 works at
four levels:
- Aggregates content from multiple sources including print, broadcast, online news, social media (blogs, message boards, etc.) and online product/expert reviews
- Filters information and delivers ongoing reports featuring key metrics and insights relevant to important business issues
- Global content including non-English capabilities — 15 languages in addition to
English
- Generates real-time analytics that enable drill-down trend analysis
- Provides services at every stage delivered by Biz360 expert analyst and support team
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Technology
Biz360 analytic infrastructure was designed by professionals with extensive experience
designing business
intelligence solutions.
Our analysis and
reporting functions
enable us to deliver
a unique solution
for understanding
and quickly responding
to the market and
media intelligence
that directly impacts
client businesses.
Technology Features:
- Natural language processing
- Auto-discovery and extraction
- Impact metrics (reach, prominence, Media Signal)
- Fully
customizable
business metrics
and analysis
- Delivery
by Web, email,
customized reporting
or standard export
formats
- Top
Stories roll-up
by impact
- Messages
and issues measurement
- Spokespeople
tracking
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Services
& Support
To support our clients in maximizing the return on their new investment, we offer
a range of services
that enable users
to rapidly access
the information they
need. Our service
professionals bring
the experience clients
need to leverage
market intelligence
for competitive advantage
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Content Network
Biz360 delivers the largest network of global content partners across print,
broadcast online
news, social media
and online consumer
review sources. With
millions of sources
of global content,
we can ensure our
clients get the most
complete, timely
and relevant view
of your company.
Print
- Premium online database services provide full-text access to important print publications (LexisNexis, DialogNewsEdge, Wisers, AsiaPulse, FP Infomart.ca, ISI Emerging Markets, Wall Street Journal)
- Custom clipping services provide access to print publications not commercially available in electronic form (Burelles, Cirrus, MediaBanc, PressIndex, Report Information)
Broadcast
- Our broadcast content partners go the extra mile to deliver more coverage from more markets and offer cleaner data with optional ad removal (VMS, Multivision)
Online
- Market360 and its online content partners provide real-time coverage of up to 10,000 unique news, market research, trade and government Web sites around the world (Market360 Web Collection)
Consumer-Generated Media
- Biz360
partners with
specialty content
search engines
and daily monitors
over 33 million
blogs and separates
legitimate postings
from splogs—the
blog equivalent
of spam.
Product & Expert Reviews
- Biz360 regularly monitors over 10,000 websites that host product reviews ranging from shopping sites such as Amazon and BestBuy to review sites such as ePinions and CNet
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Proprietary Metrics
MediaSignal™
A quality weighted indicator of market impact. Media Signal combines reach and
prominence in a quality-weighted
metric that delivers
a more accurate measure
of general awareness
Point-of-View Sentiment® (POVS)
Customized measurement
of positive, negative
or neutral sentiment
of the topics being
analyzed.
The industry's
only patented technology
to measure tone
Tone
The aggregated values of the sentiment scores weighted by the MediaSignal for
all the content in
an analysis set (e.g.
an article in print
new media). Biz360
assigns every analysis
set in an account
a sentiment rating
of negative, neutral
or positive for each
competitor. These
ratings are aggregated
for a set of articles
into the tone measurement.
Tone is displayed
as Very Positive,
Positive, Neutral,
Negative, Very Negative
and Divided.
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Dashboards & Reporting
Biz360 continuously updates its analytics to ensure information is always in
synch with the market.
Biz360 dashboard
and reporting enable
client companies
to:
- Create
custom dashboards
for the most
relevant market
view
- Drill
down in any report
for more information
- Produce
up-to-date charts
and graphs on-demand
- Measure
tone across all
the content in
your account
- Use
topic, message
and issue analysis
to drive more
strategic communications
- Be up and running from day one with standard dashboard, publication list and topics packages
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For more information, please contact:
Tony Priore
Chief Marketing Officer
2855 Campus Drive,
Suite 100
San Mateo, CA 94403
650-645-2476 (San
Mateo office)
847-291-9169 (Chicago
office)
312-952-5700 (Mobile)
tpriore@biz360.com
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