AstraZeneca

Challenge

Launch new cancer drug to create a profitable brand, manage critical issues health risks, pricing and efficacy

Solution

Uses Market360 manage information in the marketplace for accuracy and completeness, able to respond more quickly to correct misinformation

Results

Generate strong brand awareness, prevents crisis in Japan, sales up 57% year over year "No single content service provider has all of the information we need to run our business competitively and manage our brands effectively. Biz360 centralizes the content and performance metrics that help us launch new drugs, create new markets and build lasting brands." —Steve Lampert, senior director, public relations & ally development, AstraZeneca

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