The
Power of Buzz
KL World, December 28, 2005
Biz360
has formed a partnership
with Feedster to
develop BlogView,
which
will help marketing
and communications
professionals
glean intelligence
from
the increasing
volume of blog
and Wiki content
discussing their
company, products,
competitors and
trends that affect
their business.
BlogView
will leverage Biz360's
technologies to
automate sentiment
ratings and surface
topics
and influencers
related to specific
companies, products
and trends. The
new offering
provides relevance
by subject,
which allows
customers to create
and act
on specific role-
or issue-based
dashboards that
can now present
mainstream media
and blogs in
a single view.
Feedster
will provide
Biz360 with active
blog
feeds, so Biz360
can collect the
content for text
analysis. The
partnership will
allow Biz360
to identify and
add new blog
sources as they
appear
on the Internet.
Biz360 is currently
tracking over
15 million active
sources, which
include blogs
and
Wikis. Feedster
has the ability
to separate the
postings of real
value to marketers
from things like
slogs that are
not real blogs.
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