Romney Surges to Within One Point of McCain in Florida Media Impressions
Giuliani Falls Further, Trailing Both McCain and Romney
SAN MATEO, Calif. — January 29, 2008 — Biz360® Inc., the leading provider of media and market intelligence solutions, today
released analysis
showing John McCain
with a narrowing
lead among GOP
presidential candidates
in national
and Florida media
impressions heading
into today's Florida
primary. Although
McCain's media
coverage
has remained consistent,
Mitt Romney's rivalry
with McCain and
strong poll numbers
have
boosted Romney's
media impressions
in both
Florida and nationally.
Romney has surpassed
Rudy Giuliani and
now trails McCain
by just one media
impression point.
Giuliani,
who has focused
a great deal of his
campaign efforts
in
Florida, lost his
media lead
in Florida to
McCain on January
15,
2008, and then
to Romney during
this past weekend.
Mike Huckabee
continues to struggle
for
media attention.
The
following statistics
are based on
Biz360's media analysis
of print and
online
news articles
from U.S. media sources
over the past
seven
days. Biz360
continuously monitors
millions
of global news
media sources,
including both
traditional and
social media
in English and non-English
languages, for
relevant insights
and trends to
help
improve strategic
decision making.
- Within
the last seven days, McCain's media lead in Florida has
shrunk from eight percentage points to just one point
- Hillary Clinton and Barack Obama are nearly tied in Florida media impressions with 39 and 38 percent respectively
- Nationally, McCain still maintains a significant lead in media impressions with
27 percent, followed by Romney's 20 percent
- Among bloggers, McCain maintains an eight-point lead over Romney with 24 percent and 16 percent, respectively
"Media
positions of
candidates, companies
and organizations
can change quickly,"
said Tony Priore,
chief marketing
officer for Biz360,
Inc. "Using traditional
and social media
analysis to understand
your position
among competitors
across
regions and over
time can provide
much needed insight
in allocating
resources for the
greatest
impact."
To
view charts and
graphs showing
data on the whole
field of candidates,
please see our
MarketIQ blog
post on this topic
at
http://marketiq.biz360.com/2008/01/mccain-leads-florida-media-impressions. About
Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them
with a 360-degree
view of their marketplace.
The company gathers
and analyzes the
vast amount of
traditional and
social media about
an organization,
its brands, its
competitors and
its products to
deliver real-time
insights that help
our clients shape
market perception,
respond to competitive
threats, evaluate
trends and issues
and improve the
return on their
marketing investments.
Our
clients include
industry-leading,
global companies,
such as AAA, Aetna,
AstraZeneca and
Sun Microsystems.
Biz360 can be
reached
at 866.424.9360
or www.biz360.com.
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