European
Media Favors Democrats
More than Does U.S.
Media
Analysis Reveals That Top Democrats Appear in 10 Percent More Presidential Election
Media Articles in
Europe
SAN MATEO, Calif. — January 28, 2008 — Biz360® Inc., the leading provider of media and market intelligence solutions, today
released analysis
of the past 30
days of U.S. and
European media
coverage of
the 2008 U.S. presidential
election. The analysis
indicates that
while Democrats
Hillary
Clinton and Barack
Obama dominate
U.S.
media coverage,
their share of
coverage is even
greater in
European media
- the
two candidates
appear in 10 percent
more
of the total European
coverage than they
do in U.S. media
articles. The third-ranking
candidate in European
coverage is Republican
John McCain, who
trails
second place by
24 points. With
U.S. media coverage,
that
gap is half as great.
Biz360's media analysis is based on print and online news articles from U.S.
and European media
sources. Biz360
continuously monitors
millions of global
news media sources,
including both
traditional and
social media in
English and non-English
languages, for
relevant insights
and trends to help
improve strategic
decision making.
- Clinton maintains a five-point media lead over Obama in Europe compared with the three-point lead she currently has in U.S. media coverage
- Clinton and Obama received 69 percent and 64 percent of European media articles respectively, compared to 57 percent and 54 percent of U.S. coverage
- McCain led European GOP media coverage with 40 percent, followed by Mitt Romney and Mike Huckabee who share the fourth place overall ranking with 38 percent
"In
a global economy
with business and
family ties around
the world, opinions
abroad can affect
decisions in the
U.S.," said Tony
Priore, chief marketing
officer for Biz360,
Inc. "Political
candidates, corporate
leaders and other
high profile personalities
can use traditional
and social media
analysis to understand
opinions abroad
that may impact
their reputation
at home."
To
view charts and
graphs showing
data on the whole
field of candidates,
please see our
MarketIQ blog post
on this topic at
http://marketiq.biz360.com/2008/01/european-media-favors-democrats.
About Biz360, Inc.
Biz360 delivers media and market intelligence solutions to Global 2000 business
decision makers,
providing them with a 360-degree view of their marketplace.
The company gathers and analyzes the vast amount
of traditional
and social media about an organization, its brands, its competitors
and its products to deliver real-time
insights that
help our clients shape market perception, respond to competitive
threats, evaluate trends and issues and improve
the return on their
marketing investments.
Our clients include industry-leading,
global companies, such as AAA, Aetna, AstraZeneca and Sun Microsystems.
Biz360 can be
reached at 866.424.9360
or www.biz360.com.
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