Biz360 Analyses
2009
Study Reveals Netbook Customer Satisfaction Falling Short of Sales Growth
SAN MATEO, January 20, 2009A benchmark analysis of consumer opinions of "netbook" laptops collected from leading consumer review websites has just been released by Biz360® Inc., a leading provider of market and media intelligence solutions. more »
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2008
Study Finds American Auto Brands Rated More Positively By Consumers than Japanese Counterparts
SAN MATEO, November 24, 2008 Measurement of customer opinions posted online using Opinion Insights, Biz360's latest analytics technology, reveals surprising results that could bode well for future of U.S. automakers. more »
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Biz360 Media Analysis Reveals That Gas Price Trends Shape Prevailing Opinions about Oil Field Development
SAN MATEO, September 29, 2008 Biz360® Inc., Oil and gas companies can accurately detect and measure how media coverage impacts sentiment towards key issues such as oil field development that have a major impact on their businesses. more »
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Analysis Shows Bill Clinton Neutralized as Media Asset for Hillary Clinton
SAN MATEO, March 04, 2008 Biz360® Inc., the leading provider of media and market intelligence solutions, today released analysis showing that Bill Clinton's campaign-related media coverage is now at its lowest levels since the weeks prior to the Iowa caucus, effectively neutralizing him as an asset to Hillary Clinton's presidential campaign. For two weeks prior to the South Carolina Democratic primary, coverage of the former president as a campaign issue drowned out coverage of all policy issues, even surpassing mentions of the Iraq war and the economy. more »
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Huckabee's Strong Regional News Media Coverage Boosts Election Results
SAN MATEO, February 11, 2008 Biz360® Inc., the leading provider of media and market intelligence solutions, today released analysis showing that in several contests on Super Tuesday and last Saturday, where Mike Huckabee's regional MediaSignal exceeded his national average, he won or placed second — enough to spoil Mitt Romney's chance of winning the GOP presidential nomination and deliver embarrassing defeats to John McCain. more »
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Romney Surges to Within One Point of McCain in Florida Media Impressions
SAN MATEO, January 29, 2008 Biz360® Inc., the leading provider of media and market intelligence solutions, today released analysis showing John McCain with a narrowing lead among GOP presidential candidates in national and Florida media impressions heading into today's Florida primary. Although McCain's media coverage has remained consistent, Mitt Romney's rivalry with McCain and strong poll numbers have boosted Romney's media impressions in both Florida and nationally. Romney has surpassed Rudy Giuliani and now trails McCain by just one media impression point. more »
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European Media Favors Democrats More than Does U.S. Media
SAN MATEO, January 28, 2008 Biz360® Inc., the leading provider of media and market intelligence solutions, today
released analysis
of the past 30
days of U.S. and European media coverage of the 2008 U.S. presidential
election. The analysis
indicates that
while Democrats
Hillary Clinton and Barack Obama dominate U.S. media coverage,
their share of coverage is even greater in European media -
the two candidates
appear in 10 percent
more of the total European coverage than they do in U.S. media
articles. The third-ranking candidate in European coverage is
Republican John McCain, who trails second place
by 24 points. With
U.S. media coverage,
that gap is half
as great. more »
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Obama Media Impressions Up 200 Percent after Iowa, Not Enough to Take New Hampshire
SAN MATEO, January 14, 2008 Biz360® Inc., the leading provider of media and market intelligence solutions, today
released media
analysis of the
Iowa caucus and
New Hampshire primary
showing Barack Obama up 200 percent in media impressions
compared to his
three week average
leading up to the
Iowa contest. While
the short-term spike was not enough to also bring Obama
a win in New Hampshire,
prolonged media
attention can provide
candidates with much needed exposure in a crowded
political landscape. more »
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